On Saturday, July 10, 2021, four days after Charlson’s birthday, #MilfloresPublishing went live on Facebook to launch Charlson Ong’s novel #WhiteLadyBlackChrist. Broadcasting from a building rooftop in Pasig, via Zoom, authors such as Cristina Pantoja-Hidalgo, Jose Dalisay, Gemino Abad, Krip Yuson, Mahar Mangahas, Margie Holmes, Marjorie Evasco, Susan Lara, FH Batacan, Tara Sering, Kris Lacaba, Celina Cristobal, Joel Salud, Alma Anonas-Carpio, Ramille Gulle, Neni Sta. Romana-