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The You-Have-To-Go-Through-A-Lot-Of-Crap-To-Get-To-Good-Ideas Book

The You-Have-To-Go-Through-A-Lot-Of-Crap-To-Get-To-Good-Ideas Book

SKU: 9789718281130

Creative Chair and CEO of BBDO-Guerrero David Guerrero lets us in on a "not-so-secret secret"--crap ideas may not necessarily be all crap. His book impassions people who have almost given up on generating "good" ideas and are discouraged in their quest for creativity. He says, "Great innovations rarely come fully formed into the world. Nearly everything starts out as crap." As someone who has to come up with unique ideas for a living, David assures us that the key is to keep trying even though everything we come up with seems crappy. In this small volume with big ideas, David talks about creativity and the often burdensome demands on ourselves to be creative.

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  • About the author


    David Guerrero is the founder of advertising agency BBDO Guerrero, known for producing consistently award-winning work for local and regional clients. In 2007, David was named the first Jury President at the Cannes Lions Festival from Southeast Asia and has since been a part of many other award show juries. He recently authored and presented a 60-minute radio documentary on the BBC World Service: When the Beatles Didn’t Meet Imelda.

  • Book details

    ISBN: 9789718281130

    Paperback,  83 pages

    Trim Size: 4.5" x 6"

    Weight: 0.6 kg

  • Award

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